Qantas and Tourism Tasmania have signed a $4.3 million deal to jointly promote Tasmania to both domestic and international audiences.
Following the success of a similar deal signed in 2013, the agreement is expected to attract thousands of holiday-makers from key tourism markets including Singapore, Hong Kong, China, the US and other parts of Australia.
The newly inked deal coincides with Qantas’ plans to extend its American Airlines codeshare arrangement to include connecting flights between Sydney and Hobart, beginning 1 September 2016.
Tina the wombat (Image Bernadette Camus)
The new codeshare deal will allow the millions of American Airlines’ Frequent Flyers to see and book seamless travel itineraries to Hobart – publicising the state to an exciting new audience.
Qantas International CEO Gareth Evans said as the largest private investor in Australian tourism and the biggest airline group to service the state, Qantas is committed to showcasing Tasmania as a global tourism destination.
“Qantas is incredibly proud to a play role in marketing the island state to a global audience,” said Mr Evans.
“Last year Tasmania saw a nearly 10 per cent increase in international visitors. This is the biggest growth in international travel and expenditure of any Australian state or territory.
“Qantas together with Tourism Tasmania plans to fuel this momentum with targeted marketing campaigns that promote the region, support major local events and encourage longer holidays.
“Last year, Qantas flew over 500,000 customers to and from the state with international markets Hong Kong, China and the USA performing particularly well.
“Qantas is working hard to meet demand with increased capacity, better scheduling and new codeshare arrangements that will see daily flights with American Airlines codes – making Tasmania a bigger drawcard for business and leisure travel than ever before.
”The Tourism Tasmania and Qantas partnership will include advertising special airfares and promotions around major events and activities as well as a strong focus on digital platforms."
QantasLink currently operates 46 flights between Hobart, Melbourne and Sydney, as well 27 flights into Devonport and 27 into Launceston.
Today’s announcement follows similar deals between Qantas and Destination New South Wales, Tourism and Events Queensland and Tourism Western Australia. The airline also recently announced a partnership with Tourism Australia to promote the nation as a whole.