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Brand USA welcomes new Director for Australia and New Zealand
Brand USA, the destination marketing organisation charged with increasing international tourism visitation to the United States, is pleased to announce the appointment of Matt Fletcher to the role of Director for Australia and New Zealand (effective September 7).
Matt brings to Brand USA more than 10 years of experience in sales and marketing within the travel industry, having worked across tour operations, retail as well as wholesale. Matt has previously held the role of Sales and Marketing Director at Contiki, and was most recently the Global Commercial Development Director also for Contiki.
“I’m delighted and honoured to be joining Brand USA. Having travelled to more than 50 countries, some of my happiest travel moments have been in the USA, and there really is no rival when it comes to the diversity of experiences on offer. As a lover of the great outdoors in particular, for me there’s no greater place to explore than the USA’s national parks,” Matt said.
I’m really looking forward to working with our industry partners, and to continue building on the impressive growth in visitor numbers to the USA from Australia and New Zealand.”
U.S. visitation from the Australia market is at a record-breaking high and generating repeat visitation is a key objective of Brand USA’s local marketing strategy. Over 1.4 million Australians visited the USA last year and with new flights into the USA those numbers are expected to grow.
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